I founded MPower Content to help small businesses and solopreneurs save time, grow their audiences, and increase sales by writing clear copy and engaging content based on a solid content marketing strategy.
I work with business owners and their teams to eliminate the anxiety and overwhelm that routinely accompanies the writing production process by helping them:
getting clear on how to map copywriting and content creation to their business goals
replacing “sales speak” with story-based copy that communicates how their products and services will solve problems and make customers the heroes of their own stories
creating valuable content that engages and builds a connection through educating, informing, or entertaining their prospects and customers.
My career started as a marketing manager and copywriter at enterprise technology companies and online startups during the dot-com frenzy of the early 2000s. It was a time when the flashy newness of online marketing distracted even the most sophisticated brands from actually delivering their core brand messaging in a way that connected with audiences.
What I realized was this: short-sighted marketing strategies kept companies from reaping the benefits of new technologies. Why? Because owners and CEOs invested too many resources in the new communications channels and technology and not enough in crafting content that creates and sustains relationships. Sadly, this trend continues as business leaders scramble to keep up with the next big social media platforms that promise to deliver eager customers.
But that doesn’t have to be part of your story…
Let us help you craft clear copy and engaging content that connects with audiences, amplifies your brand voice, and leads to action!